Not just about users — I do my best creating value to the whole system.**
👉 Now Senior Product Designer @ Fifth Beat 👉 For 6 years **Product Designer** @ Intesa Sanpaolo
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Over the past year, I’ve led the design team on Sky Italia’s most important project. I managed up to 15 designers specialised in user research, UX, UI, content, and accessibility.
Watching the team grow, as individuals and as a team and learning how to collaborate efficiently with business and tech stakeholders, stands out as one of the most meaningful parts of my career so far.
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**My Sky App**
Sky Italia
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Previously, I’ve contributed to the growth of the design team in Intesa Sanpaolo, defining its mission, goals and KPIs, proposing training and team-building activities, enabling it to grow from 4 to 20 designers.
I’ve done the same in all the team I’ve worked with, in McVector and Fifth Beat.
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In recent months, Product Management is the area where I’m growing and learning the most.
I feel I can bring real value, finding the balance between users needs and business sustainability.
I love structuring the earlier stage a project, turning uncertainty into direction and clarity.
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**Coop.Fi App**
Unicoop Firenze
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At Fifth Beat I always set with clients their goals and expectations, I define the design roadmap and the project scope.
I push design team working with priorities, mainly in an agile environment.
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I truly believe in the power of storytelling and I bring it into every project I work on — whether it’s a business presentation, copywriting for a digital product, even if it’s just a retrospective:
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Futurespective, a retrospective about the future
Fifth Beat
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I know it’s a bit far from product design, but I also love telling stories through branding — following the process from concept to final delivery, across both digital and physical communication materials.
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**Art exhibitions identity**
HubArt
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**Company Brand identity**
Interface FM
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I’m working to make my “T-Shape looks like a rectangle” because I prefer to collaborate across disciplines than to have just one vertical skill.
I think my core skills is to speak the language of design, tech, and business.
I spent 6 years designing tools and services for Italy’s leading bank.
Over the past 2 years, I’ve had the opportunity to work across a variety of industries — including fashion, news, entertainment, lifestyle, and large-scale retail.
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**C.P. Company E-commerce**
C.P. Company
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**Toscano.it new user experience**
Sky Italia
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I’ve worked on defining design systems within complex corporate environments — including projects at Intesa Sanpaolo, Unicoop Firenze, and Sky Italia.
Over time, I’ve understood that working on governance and processes is what truly makes a design system adoptable and sustainable.
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**Family of multi-design system**
Intesa Sanpaolo
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**Sky design library**
Sky Italia
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I always try to balance user needs with business sustainability and technical feasibility.
I truly believe that to create real value, designers need to consider the whole ecosystem: business goals, technical constraints and organisational processes.
I’ve done this at Luxottica and Sky Italia, helping the design team earn credibility and influence with both business and tech stakeholders.
But I also try to bring design methods into projects that go beyond digital products:
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**Political campaign**
Elezioni comunali 2019
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